Hotel Principe di Villafranca is surrounded by the boutiques of the most exclusive international fashion designers: along via Libertà, a few hundered meters one from the other, you will enjoy the shop windows of Gucci, Prada, Louis Vuitton, Hermes, but also of the best Made in Italy companies like Tod's, Alviero Martini, Max Mara, Pollini, Fratelli Rossetti, Italia Independent. If you wish to shop like a real Palermitan would do, the neighbourhood also offers some five-star boutiques with a long tradition, each with its own featured maisons, like Torregrossa (Chanel, Lanvin, Yves Saint Laurent, Dolce e Gabbana, Marni), Dell'Oglio Donna (Marc Jacobs, Burberry London, Givenchy, Stella Mc Cartney), Harrison (Fay, Church's, Cucinelli, Moncler) but also Ardizzone and the whole series of Giglio stores, each of which is dedicated to a different segment (casualware, pret-à-porter, accessories, kidswear), besides some historical jewelleries like Fiorentino, specialized in deluxe brands like Cartier, Damiani and Bulgari.

In the other streets close to the hotel, crossing via Libertà and via XX Settembre up to via Principe di Villafranca, there are many shops you cannot miss: La Vie en Rose (womenswear), Visiona (menswear and womenswear), Gaia Concept Store (shoes and accessories), Bagagli (accessories), Profumeria Dabbene (make-up, perfumes and accessories), Pick-up Fidelity and Ilove (hi-tech and design), Novecento (art bookshop), Bottega del Riuso (design accessories in recycled materials), La Mela (ecoshop), Laros (menswear).

Walking beyond piazza Castelnuovo, do not forget to get yourself a t-shirt at Siculamente, check out the latest fashion in home decoration at Spazio Deep and Velarredo and end your walk in downtown Palermo with a visit to the Rinascente, the capital of Italian shopping, whose Palermo mall is based in an amazing building in via Roma. After visiting its four floors and discovering the latest news from planet style, you can take a seat in the charming food hall and in summer enjoy the breathtaking view over piazza San Domenico and its church, Palazzo Moncada and via Roma from its terraces.